When Paul Pogba recently removed a bottle of Heineken from the table at a news conference, it drew widespread attention.

Drinking, promoting or advertising alcohol is forbidden in Islam and as a devout Muslim, Pogba may have felt the need to distance himself from the situation, but should he have been put in that position in the first place?

“The recent example of Paul Pogba hiding the beer bottle highlights the need for education,” says Ebadur Rahman, founder and chief executive of Nujum Sports.

Saturday sees the official launch of a historic “first of its kind” Muslim athletes’ charter – an idea devised by Rahman, who previously worked for the Football Association.